Atelier

Context

The studio has been doing interior work for six years, but their site was originally built "by a friend" in year one — on a page builder, with no editing flow and a stack of manual fixes layered on top. They didn't ask us to "rebuild it" — they asked us to rethink it: simplify the content, speed up publishing, and ship a site they wouldn't be embarrassed to put on the first line of search results.

The main pain was publishing. Each new project took two hours and a developer's help, so the portfolio kept showing work from two years ago.

What we built

Moved the site to Next.js + Sanity. Two layers:

• Sanity — where projects, team, and services live. Editors get familiar fields, previews, and change history.
• Next.js — where rendering, ISR, transitions, and SEO live.

Design

Dark palette, matching how the in-house designers actually work — they live in Figma's dark mode and wanted the site to feel like an extension of that workspace. Type: Söhne for UI, GT Sectra for headings.

Content model

Every project is:

• Cover (16:9 or 4:5)
• Up to 12 media blocks (photo, video, before/after slider)
• Metadata: year, location, area, type
• Relations to team and services

Inspiration from studio-thonik.com and studio-bruch.com.

Technical choices

• ISR at 60s — Sanity publishes propagate almost instantly without per-request load.
• Image CDN via Sanity → next/image with automatic WebP.
• Transitions — native view-transitions API with a CSS fallback.
• i18n — RU/EN baked in, no full reload on switch.

Post-launch metrics

• Lighthouse — 98/100/100/100
• LCP — 1.1s on 4G
• Project publish time — from 2 hours down to ~10 minutes
• In the first month the team shipped 8 new projects — more than in the entire prior year

What's next

We're in talks about a second phase — micro-pages per service and a CRM integration so site leads land in the funnel directly.